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El rol activo del consumidor en la rueda de consumo

elección del consumidorYa lo adelantábamos en nuestro post inaugural: los consumidores juegan un papel esencial en la economía y en las repercusiones de los mercados, por eso el proyecto OEC se dirige a ellos.


Somos todos los que con nuestra decisión de compra apostamos por una marca y no por otra y, por ende, por las prácticas productivas que hay detrás de aquellas empresas a las que premiamos con nuestra decisión.

Los consumidores no tenemos un rol pasivo en la rueda de consumo. Más bien somos el engranaje de esa rueda; sin nosotros la rueda no andaría…

Sin embargo, en muchas ocasiones ese poder que tenemos como consumidores queda eclipsado a la hora de la compra por muchos motivos, entre otros, las prisas de la vida cotidiana, las preocupaciones económicas y, en muchas ocasiones, por la falta de información, el desconocimiento de alternativas.

Con proyecto OEC pretendemos precisamente ayudar a engrasar los engranajes de esa rueda del consumo, repensar su trayectoria si hiciera falta y ofrecer al consumidor más información para tomar una decisión de compra plenamente consciente, al tiempo que creamos vías de comunicación más eficaces y basadas en la confianza entre empresas y consumidores.

Nosotros creemos que SÍ es posible ¿y tú?

Vicente y Javier

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